David Siteman Garland host of “The Rise To The Top” blog, Webcast and TV show on entrepreneurship has written a book called Smarter, Faster Cheaper Non-Boring Fluff-Free Strategies for Marketing and Promoting Your Business to describe a new way of building and growing your business that might just earn the name guerrilla. But it was Shane Gibson with his book Guerrilla Social Media Marketing co-written with Jay Conrad Levinson who gave this marketing technique its name. Actually, we’re pretty sure guerilla techniques are part of everything a successful modern startup entrepreneur needs to do to keep costs low and leverage growth on a whole new level. Here are Shane, David and plenty more giving their thoughts on a new small business movement. Enjoy!
Social Media
How to go guerrilla with your marketing campaign. Author and entrepreneur Shane Gibson talks about how to go guerrilla with social media marketing in part of a longer podcast interview in which he discusses why engaging customers is now critical and why the old boilerplate corporate response to customers just won’t work. Fuel Radio
A Shakespearean guide to managing online communities. Sixteenth century Elizabethian England might not be the first place you’d normally seek inspiration for how to manage an online community. But then we live in a brave new world and the truth is that much of what goes into managing an effective online community has todo with an understanding of basic human nature. Even if your online community is as small as a Facebook fan page or a single business blog, learn to interact with your customers in a more effective way and watch the benefits. BizSugar Blog
Office
Small business basics of managing a virtual team. Another aspect of online communications and online networks is the ease with which business functions can be delegated to an outsourced virtual tream located anywhere in the world from whereever your small business may be located…even if that location is in your living room on your lap top computer. Social networking is allowing small businesses to operate at a completely different level now. Read more. Virtual Business Lifestyle
International entrepreneurship guerrilla style. A guerrilla approach goes way beyond just marketing your company. It also enters the realm of getting things done. A lot of guest blogger Christian Arno’s suggestions in this post also apply to creating a virtual company including creating a basic digital office and outsourcing things like computer functions via cloud computing. What are the limits of your global reach? Wayne Lieu Dot Com
Trends
Old news dressed as new news. Ever get the feeling some people don’t get it? Irene Koehler does. There’s a moral to the story she tells in this post about a Twitter query sent to the DMV about a missing driving license she had paid for online that had never arrived. Instead of a helpful response, Koeler was sent a response telling her to call the DMV where she was on the phone for 17 minutes before giving up. almost savvy
Tips
Everything you wanted to know about Twitter but were afraid to ask. Though Sian Phillips posted this overview as an introduction to microblogging for newbies, we’ll venture to guess there are a fair number of folks out there who have been using Twitter for quite some time and still don’t know all the features. Take it away Sian! Bloggertone
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